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Marketing your product at an expo

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Posted by Ruth Chambers on 01-April-2014, 05:38 PM

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Part 1 – Before the event

For some companies, promoting their product at an event like an exhibition may be the best way to get it seen by a large audience and also be a good way to put your company name and brand in front of a lot of people to start getting you known.

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The consistency of branding

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Posted by Joanne Low on 03-March-2014, 04:32 PM

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Branding is not just about sticking a logo on your business card or flyer.  It is important that when we put logos on any promotional material that they remain consistent.  By consistent I mean font, colours and everything else that forms part of your brand.

On many occasions I have seen email signatures whe

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What's your strategy for teaching kids the value of money?

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Posted by Paul Ryan on 20-February-2014, 12:58 PM

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The start of a new school year always reinforces the constant challenge of teaching our kids the skills of saving money.

Each year the kids go back to school and there is so much excitement about new activities and opportunities, new friends and the need to connect socially, new sporting endeavours and new schoo

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