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Marketing your product at an expo

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Posted by Ruth Chambers on 01-April-2014, 05:38 PM

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Part 1 – Before the event

For some companies, promoting their product at an event like an exhibition may be the best way to get it seen by a large audience and also be a good way to put your company name and brand in front of a lot of people to start getting you known.

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The consistency of branding

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Posted by Joanne Low on 03-March-2014, 04:32 PM

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Branding is not just about sticking a logo on your business card or flyer.  It is important that when we put logos on any promotional material that they remain consistent.  By consistent I mean font, colours and everything else that forms part of your brand.

On many occasions I have seen email signatures whe

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Are you aware of the changes to the Australian privacy laws?

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Posted by Paul Ryan on 20-February-2014, 11:24 AM

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For many years I have been a strong advocate of consumers being aware of how important their credit history is.

Having a clear credit history is an asset in itself as without one it is difficult to borrow money, obtain a lease on an apartment or even be able to sign up for utilities.

With this in mind it

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